F&S Produce Co. launches Green Giant Fresh Stir-Fry Kits and Organic Vegetables from Little Green Sprout

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Vineland, NJ – Pre-washed, pre-cut, packaged fresh vegetables are a winner for consumers looking to bring a quick-cooked meal to the table. Two new products from F&S Produce Co., Green Giant® Fresh Stir-Fry Kits and Little Green Sprout’s Organic Vegetables, offer even more ways to satisfy shoppers and increase category sales.

Green Giant® Fresh Stir-Fry Kits are available in five trendy flavors: Teriyaki, Korean Kimchi, Chinese Black Pepper, Coconut Lime and Scallion Ginger. All 14-ounce kits contain an authentic vegetable mix of pak choi, cabbage, broccoli, baby corn, carrots, sweet peas, and spring onions, while each kit comes with a sauce container for a taste explosion. The shelf life is 14 days.

Stir-Fry is perceived differently by consumers than the sauté kits already on the market and, at around 7 percent, is the most popular method of preparing meals. In addition, stir-fry has an annual growth rate of over 19 percent *.

Little Green Sprout’s organic vegetables will be available as a 7-piece line in the first quarter of 2022. You can choose from broccoli & carrots, broccoli florets, butternut squash, French beans, veggie medley (broccoli, cauliflower & carrots), Brussels sprouts and cauliflower florets. Each has a 10-ounce steam-in-bag package of pre-washed vegetables. USDA Certified Organic stamped on the packaging. The shelf life is 15 days.

These products fill a void on the retail shelf and are trending as sales of fresh organic products rose 11 percent in 2020, according to the Organic Trade Association 2021 Organic Industry Survey.

“The world is always finding new ways to eat healthily and stay fit. Our new Green Giant® Fresh Stir-Fry Kits and Little Green Sprout’s organic vegetables make this easy. Both can be used as a side dish in the meal prep, or as a heartier starter paired with protein or as the basis for your own unique recipe, ”says Alexis Sommers, project manager for direct sales and marketing.

In the product department, Green Giant® Fresh Stir-Fry Kits are best marketed with other meal and salad kits, while Little Green Sprout’s organic vegetables are ideally presented alongside other packaged organic products. Store refrigerated between 34 and 40 ° F.

Last year, F&S Produce successfully completed the rights to sell the Green Giant® brand in 11 states. The Green Giant® brand has a level of awareness of 92 percent and stands for quality, freshness and convenience.

* Stir Fry trends, analysis and statistics, www.tastewise.io/foodtrends/stir%20fry

about the company

F&S Produce Co., Inc. is a 40 year old family owned and operated food manufacturer centrally located in Vineland, New Jersey. The company’s 650,000 square foot facilities process over £ 100 million of products annually for its retail, hospitality and industrial customers. The food manufacturer operates to SQF 2000 Level 3 food safety certification. Affiliates include Pipco Transportation, a 50+ trucking operation that delivers products throughout the Northeast and the Mid-Atlantic, and Mid-Eastern Cold Storage, a 60,000 square foot warehouse with features such as shock freezing and deep freeze storage. www.freshcutproduce.com


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