gimme Seaweed celebrates its 10th anniversary with two product launches and a new look


Algae snacks have never looked so good

gimme Seaweed unveils a fresh new look for the brand. This includes an updated packaging design that puts seaweed front and center and combines it with beautiful ingredient cue photography for a more upscale look that feels fresh yet familiar.

“Our new design is an evolution of our current design,” says CMO of gimme, Diego Norris. “While some of our branding colors and fonts have been changed slightly to help the consumer navigate the shelving set, most elements have remained the same, celebrating our brand’s history.”

Light Crispy Perfection – Now available in Chili Lime and Non-Dairy White Cheddar

The company is also introducing two delicious new flavors to its family of market-leading organic roasted seaweed snacks: Chili Lime and a dairy-free white cheddar. The brand has selected these new top trending flavors to offer a unique taste experience that appeals to people of all ages. Gimme is also the first seaweed brand to offer an organic, non-dairy white cheddar flavor.

“We’re always looking for new and exciting ways to share the magic of seaweed and differentiate ourselves from the sea of ​​uniformity in the salty snack aisles,” says gimme co-founder and CEO. Steve Broad. “These two new flavors are advanced steps in bringing the benefits of our nutrient-dense, sustainably-grown organic seaweed into the everyday snack.”

Non-Dairy White Cheddar and Chili Lime RSS will be available at Target (Chili Lime), Amazon, Stop & Shop, HEB, Natural Grocers, New Seasons and other retailers. Suggested retail price is $2.19 (10g singles) and $6.59 (5g 6-pack).

Introducing the eco-friendly Slim Packs from Gimme Grab & Go

Finally, as a further demonstration of its commitment to sustainability, gimme is launching a new line of Grab & Go Roasted Seaweed Snacks with no plastic trays! These slim packs feature an easy-tear feature that makes it easy for consumers to open the packs and pull out the seaweed sheets as if taking money out of a wallet.

“Our new line of Grab & Go delivers the same delicious, crunchy toasted seaweed snacks our consumers love, now conveniently packaged in an eco-friendly, slim pack that fits easily in lunch boxes, pockets or back pockets,” says Annie ChunCo-Founder and Chief Creative Officer.

Grab & Go Roasted Seaweed Snacks will be available at Kroger, Amazon, HEB, Natural Grocers, New Seasons and other retailers. Suggested retail price is $4.99 for a box of 5 (4g packs).

About give me seaweed

Based in Northern CaliforniaGimme Seaweed was founded by visionary food entrepreneurs Annie Chun and Steve Broad. The drive and vision of Annie and Steve, combined with their expertise gained while building the most successful Asian-inspired packaged food brand, Annie Chuns, have led Gimme to become the #1 organic seaweed snack brand and fueled category growth. gimme was the first brand to bring organic, non-GMO seaweed to the US market. Their seaweed is organically, carefully and sustainably grown in agriculturally protected regions off the south and west coasts of Korea – ensuring superior nutrition and delicious taste. Find out more about Gimme at and on Instagram, Facebook and TikTok: @gimmeseaweed

Contact: The Co-Op Agency
Erika Markle | 203.980.9953
[email protected]

SOURCE give me seaweed


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