Taste of organic waves in the wake of the pandemic | Country life in Queensland



MILLIONS consumers have turned to organic food since the COVID-19 pandemic began, and more than half of all Australian shoppers bought certified organic food in the past year, according to the new Australian Organic Market Report 2021, released today by Australian Organic Limited has been published.

Niki Ford, AOL’s chief executive officer, said the dual health benefits and broader environmental benefits of organic production, which is free of synthetic chemicals, pesticides and fertilizers, are fueling the sector’s growing consumer base.

“In Australia, consumers continue to value personal and environmental health and this has been brought to the fore by recent climatic events and the global pandemic,” said Ford.

“Over the past year we have seen around nine million Australian households buy organic food during this incredibly difficult time.”

The report found that Australians were encouraged by the benefits of eating organic foods, with 62 percent of shoppers citing personal health as a motive for their first purchase of organic products, while 45 percent alluding to environmental considerations.

The study shows that more than 80 percent of grocery shoppers in Australia are receptive to buying an organic product, with 60 percent currently buying organic products at a low level but showing a high level of interest in fresh organic produce.

And 37 percent of established organic buyers increased the amount of organic products they bought last year, with average household spending on organic increasing 12.8 percent since 2019.

Ms. Ford said the organic industry has shown significant growth in the face of a turbulent year.

“The Australian certified organic industry is growing and thriving despite the tremendous challenges of the past two years,” said Ford.

“Due to drought, bushfires, floods and, most recently, the pandemic, the industry is unshakable and continues to grow at an impressive rate.

“There are now 4,233 organic farms in Australia and have shown steady long-term growth of 38 percent since 2011.”

Internationally, the United States remains the top international market for Australian organic products, accounting for 33 percent of all exports in 2020, with 95 percent of organic meat exports destined for the United States.

Regarding the domestic industry, however, the vast majority (88 percent) of grocery shoppers said they did not know that there is currently no uniform legal definition for the use of the term “organic” in Australia.

To make matters worse, almost a third of shoppers who bought an organic product in the past year believe that they were previously misled by organic statements on product packaging, which underscores the need for a binding national standard for the use of the “Organic” makes the term even more urgent in Australia.

Other important findings from the Australian Organic Market Report 2021 are:

  • . The most committed organic buyers tend to live in cities
  • . 63 percent of all buyers believe that “chemical-free” is the primary benefit of organic products
  • . 48 percent of all buyers believe that “no additives” is an advantage
  • . Supermarkets accounted for 90 percent of organic sales, with the large companies (Woolworths, Coles, Aldi) achieving a market share of 77 percent.

The Australian Organic Market Report, which examines the industry’s more than $ 2 billion annual contribution to the national economy, this year in collaboration with the University of Melbourne and research partners Euromonitor International, Mobium Group and NielsenIQ introduced a more robust research methodology .

The story “Taste for organic increases due to a pandemic” first appeared on Farm Online.



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